Google Adwords is a great tool for reaching potential customers, but you should never forget that it’s also fierce competition. You’ll have to stand out in the crowd if you want to get noticed.
Here are 7 tips for getting more out of your locksmith PPC campaigns!
You know the old saying, “don’t judge a book by its cover.” Well, when it comes to Google Adwords ads, don’t judge them on their appearance. Sure, you want your ad to look great and stand out from the rest–but what’s most important is that it be relevant to the user searching for locksmith services in {city}. And you can get relevance with just one or two words!
To help your business reach more potential customers than ever before and save time too, we’re giving away our new eBook: 7 Tips To Get More Out of Your Locksmith PPC Campaigns. It’ll teach you how to use Google Adwords like a pro.
The tips will show you how to be more efficient with your time and money, while still reaching the customers you want. After all, who doesn’t like a free eBook?
Don’t get stuck in a rut when it comes to PPC keyword research; we’ve got some fresh tips that will help you find even better keywords than ever before!
1) Don’t Just Look for Exact Keywords
Your customer may be searching for locksmith services in {city} but they may not necessarily be looking for YOU specifically. They could be looking at your competitors’ ads or even researching before they decide on a locksmith service. This is why it’s important to know your customers and do some research on their end goals with locksmith services.
If you want to make your locksmith business stand out, you can use our software to combine your keywords (Google Adwords) with your entire website. It will generate thousands of new keyword ideas for you! And better yet–we’ll do all the hard work for you. We’ll even set up your campaign so it’s easier than ever.
Want to make your locksmith business stand out? That’s what our software is for. It’ll generate thousands of new keyword ideas for you, and we’ll set up your campaign so it’s easier than ever. Just sign up today!
In addition, do not merely look for exact words. Your customer may be searching for locksmith services in {city}, but they may not necessarily be looking for YOU specifically. They could be looking at your competitors’ ads or even researching before they decide on a locksmith service. It is important to know your customers and do some research on their end goals with locksmith services before starting an Adwords campaign.
If you want to make your locksmith business stand out, you can use our software to combine your keywords (Google Adwords) with your entire website. It will generate thousands of new keyword ideas for you! And better yet–we’ll do all the hard work for you. We’ll even set up your campaign so it’s easier than ever.
Want to make your locksmith business stand out? That’s what our software is for. It’ll generate thousands of new keyword ideas, and we’ll set up your campaign so it’s easier than ever. Just sign up today!
While you’re working on your Adwords campaign, don’t forget to plan out some PPC ads for social media such as Twitter and Facebook. These platforms are great for reaching potential customers but also help with branding efforts. You can even use different ads for each of these platforms–just make sure they stand out from the rest!
Building a strong, steady PPC campaign is the key to success. With so many competitors in your industry, you can’t afford to be complacent or else someone will take your customers. You need every advantage possible!
2) Don’t Be Afraid to Test New Ads
Building a strong, steady PPC campaign is the key to success. With so many competitors in your industry, you can’t afford to be complacent or else someone will take your customers. You need every advantage possible!
One of the reasons why PPC works for locksmiths is because you only pay if someone clicks your ad. That means you can test out different ads to see what works best.
Although the Google Adwords dashboard makes it look like there are a small number of results, that’s just for convenience. You get thousands of suggestions and possibilities! Don’t be afraid to experiment with new ads and keep track of your most successful ones in a spreadsheet.
3) Use Custom Audiences to Increase Brand Awareness
Custom audiences are here to help your business increase brand awareness. A customer will truly identify with your brand more when they’ve already interacted with you in some way–it creates a familiarity that can give you an edge over the competition.
You may not be able to use custom audiences with your PPC campaigns just yet, but don’t worry! There are other ways to implement branding efforts into your marketing strategy.
One of the best things you can do is to start building your email list. You can use that list to promote yourself through email newsletters too! Once someone subscribes, they’ll see every email newsletter you send out. It’s a great way to get your name in front of them and that will translate into more customers!
4) Keep Track of the Keywords that Make You Money
You can also use custom audiences to see which keywords are making you money. Just go to the Reports tab, click on conversions, then click on attribution modelling. From there, you can see which keywords are most successful at converting into actual sales.
You’ll have to continue to A/B test your ads and stay on top of changing trends to succeed. Remember, if you’re not improving your locksmith PPC campaigns–you’re just leaving money on the table!
5) Be Careful Not to Get Click Fraud
You’ll have to continue to A/B test your ads and stay on top of changing trends to succeed. Remember, if you’re not improving your locksmith PPC campaigns–you’re just leaving money on the table!
A lot of people complain about Google Adwords Click Fraud, and it’s indeed a big issue. You can reduce the risk by alternating between ads and not allowing your ads to display more than 30 percent of the time.
When you do get clicked on, make sure you track your results properly! Be careful not to accidentally assume customers are customers if they’ve only visited one page or only spent a short amount of time on your page.
6) Don’t Forget to A/B Test!
When you do get clicked on, make sure you track your results properly! Be careful not to accidentally assume customers are customers if they’ve only visited one page or only spent a short amount of time on your page.
This is an important thing to do because it can help you save a lot of money. You might have some ads already, but don’t assume they work the best–try out new ones to see what sticks!
7) Be Careful of Outdated Pay-Per-Click Knowledge
I’m sure you can tell that Alignment Online Marketing is a very new blog. We’re concentrating on up-to-the-minute information with tons of fresh ideas for your PPC campaigns.
One big tip I hear about AdWords is to utilize long-tail keywords, but these types of keywords are not nearly as effective as they used to be. If you want the latest tips on how to optimize your PPC campaigns, I recommend reading this blog or some of the other examples on this page.
If you follow these 7 simple steps, you’ll see an improvement in your locksmith PPC campaigns! Keep checking back with Alignment Online Marketing for the latest trends, and please feel free to share this article on your social media!
Locksmith PPC campaigns can be daunting to manage, but Google Adwords is a great tool for reaching potential customers. The key is to stay on top of changing trends and A/B testing your ads regularly. Use the tips we’ve provided here as inspiration for ways you might improve your digital marketing strategy! Let us know if there’s anything else our team can do to help make this process easier or more effective.
Are You Looking to Grow Your Locksmith Busines?
Google Adwords is the most popular PPC advertising platform, and it’s easy to see why. You can use it to reach potential customers in your area who are actively searching for your services! If you’re not using this powerful tool yet, now is the time to start. We’ll show you how with these 7 tips on improving your locksmith PPC campaigns.
Are you looking for more information on how to improve your locksmith PPC campaigns? Check out this article from AlignmentOnlineMarketing.com! We provide a blog that posts helpful tips and tricks, as well as the latest insights in digital marketing.
Look over these 7 tips, then contact our team to learn more about our services or to get started with your own Adwords campaign!
Alignment Online Marketing is a digital marketing company that helps small businesses succeed online. We provide expert PPC management, Internet marketing strategies, social media services, custom website design, and more!
SEO Company for Locksmiths
We can help your locksmith business outrank local competitors and get high-quality backlinks from authority sites, so you can drive more customers to your website!
We have an SEO company for locksmiths if you’re interested in learning more about what we do. We offer full-service digital marketing campaigns that include web design, custom content creation, search engine optimization (SEO), and pay-per-click (PPC) management.
If you’re not convinced that PPC is right for your business, read this article where we break down 7 reasons why it’s important to use Adwords!
Contact us today to speak with an expert about our services or to request a free quote for how much your locksmith PPC campaign would cost. We’d love to hear from you!
Google Adwords is a paid advertising service offered by Google that is frequently used by small businesses as well as major corporations such as American Express and General Motors. The pay-per-click model allows advertisers to bid for placement in specific keywords or phrases, which are matched to search queries entered by users. The higher your rank in the Adwords campaign, the more traffic you will get to your website! This makes Google Adwords an extremely effective method for bringing new business and potential customers to your locksmith business!
