Do you want to know how to promote your business for free?
It’s not as easy as it may sound, but there are a lot of ways that you can do this. A few things to keep in mind before doing anything is knowing what type of marketing might be best for your company, and if you need any tools or services. There are plenty of cost-effective marketing ideas that don’t require any money.
To find out more about these ideas, continue reading the article below.
Here you will find 50 methods to promote your business for free in 2021:
1. Use Social Media
This is one of the easiest methods, and also one of the least costly. In fact, it’s free and can result in a lot of exposure over time. Facebook advertising and social media networks are becoming very popular to promote business these days.
Make sure that you create an attractive profile for your brand on these platforms or you can use existing accounts to promote yourself.
2. Guest Blogging
This is another cost-efficient way to market your product or service online. This may not seem effective at first, but many successful brands have used it as a way to increase their visibility and exposure in the past year.
Since there are countless blogs with audiences of different sizes, this is a great way to find new customers. Of course, you must create an original blog post and promote it on relevant sites.
3. Make a Press Release
If you want your business to be featured in the news or on popular blogs, then a press release may help you achieve this goal.
That said, you must write an interesting and original press release. Therefore, think about your possible target audience before writing the content of this material.
4. Social Media Contests
Social media contests are used to promote business for free in 2021. As a matter of fact, they can be quite effective if you know how to do it.
It will be necessary for you to set a goal and create some rules before creating this contest. You may want to choose prizes that will encourage people to share your content, for example. Let’s say, a vacation destination or an expensive luxury item. Make sure that the prize is relevant to the brand image of your company.
5. Create an Infographic
Infographics may be used to promote any business in a big way, and they can also show up on many popular blogs over time. So if you want to know how to promote your business online for free, this might be one of the best ways to do it right now.
Make sure that this infographic is interesting, original, and relevant. To make it a success you may want to hire someone who can help you create a good one.
6. Write an eBook
Ebooks are becoming quite popular these days because people love to read them on their mobile devices or tablets. Many brands like Coca-Cola have used this method as a way to promote their products and services.
Of course, you need to create an original book that is relevant to your business. Make sure to write as many chapters as you can using the question and answer format.
Then, make sure that the book is properly formatted and organized.
7. Start a Podcast
Podcasts are great ways to promote your business interestingly for free. The best part of this strategy is that you can get exposure without spending money on advertising or other promotional activities.
8. Use YouTube
YoutTube is a very popular platform that can be used to market any business online for free. In fact, it’s still one of the most effective methods out there even though some people may not know how to use this tool correctly.
Of course, you need to create an attractive channel on YouTube and add relevant videos regularly. You may want to build a community or an audience of people who will be interested in your products and services.
9. Become an Influencer
This is one of the most effective ways to promote business online for free. Most people turn to YouTube stars, Instagram models, and other influential people every day. If you want to get noticed by a big audience, you may want to become an influential person online yourself.
Obviously, it’s not very simple to do this, but it’s very effective if you can pull it off.
10. Review Products on Your Blog
You can always ask companies and brands for products or services that you can review in return for freebies in 2021. You may even be able to negotiate other perks, like a blog post mention, a story in your followers’ email inbox, or an infographic.
11. Create an Inspirational Pinterest Board
Pinterest is one of the most popular social media sites out there and it can also be a very effective channel for any business. As a matter of fact, it’s easy to get new customers through this platform even though you are not yet established.
To get the most out of Pinterest, you should create an inspirational board with your products and services in the center.
12. Answer Questions on Quora
Quora is a question and answer site where you can reach out to bloggers in your niche or people who are interested in learning about your business. You will want to ask interesting questions that relate to your products and services.
13. Use Slideshare
Slideshare is another powerful online marketing channel you can use to promote your business. If you want to get the most out of this site, you must create an attractive page with relevant content.
Take a look at what other brands are doing on this platform and make sure that you do the same thing.
14. Talk About Your Brand on Reddit
If you want to reach many people in a short amount of time, then Reddit can be a smart move. This is because it’s one of the largest online communities and it gets millions of visitors every day.
Of course, Reddit has strict rules that you need to follow if you want to get the most out of this platform. Make sure that your comments are relevant and interesting, or else Reddit users will notice it.
15. Start a Facebook Group
Facebook is one of the biggest social media networks on the planet. It’s not just used by local businesses these days because many people are looking for specific products on this platform.
If you want to get new customers and cost-effectively promote your business, then Facebook can be a smart choice for you. You just need to create an attractive group where people will talk about related topics.
16. Post on Google My Business
Google My Business is a very useful platform that can be used to promote your business online. In fact, it’s one of the most effective platforms out there because Google doesn’t want people to use other websites.
If you want to get noticed by Google, then you need to make sure that your content is relevant and engaging so that Google will have no choice but to promote your page.
17. Post Pictures on Instagram
Instagram is popular among many businesses these days because it’s a powerful platform that can lead to more sales. If you want to get the most out of this platform, then you will need to post interesting pictures.
Of course, it’s not as easy as snapping a picture and posting it online. You will need to take a lot of time to research and learn more about your niche. Remember that Instagram is all about the visual experience, so you will need to make sure that your images are interesting.
18. Share from Your Social Media Accounts on Blogs
You can share any interesting content with your followers by using bitly links. This is a very effective way to re-share content on your social media accounts and it will also help you reach out to new customers.
19. Share from Your Blog on Social Media Accounts
If you want to get more shares from your followers, then you must share their posts. This is a great way to build relationships with other bloggers in your niche and they will be more than willing to promote your business if you take this step.
20. Use Google Analytics
Google Analytics can help you track data about every person that visits your website. This is a powerful tool because it shows you what people are looking for on your website. So, when someone searches for something specific on your website, you can provide them with that information.
21. Use the Right Domain Name
The domain name is very important because people tend to remember it immediately. If you want to get more sales and promote your brand effectively, then you must use a short and catchy domain name.
22. Use Social Media Plugins Everywhere
You probably already know that social media plugins are important because they allow you to share content with your followers. That’s very useful if you want to get more subscribers and promote your business effectively.
If users like the posts on your website, then it will be much easier for them to find new information about your brand online. This is a great way to build relationships with your customers and they will be more than willing to promote your brand for you.
23. Learn about White Hat SEO Techniques
SEO is a good approach if you want to promote your business online. If you don’t know what that entails, then read some guides on the topic and learn how it works in the real world. You must work with good SEO techniques so that Google won’t have any issues with your website.
24. Find out about Grey Hat Techniques
If you want to dominate the market, then it’s important to learn some grey hat techniques, because they can help you get ahead in the game quickly. Remember that these techniques are risky, so you should use them more as a learning experience rather than an actual solution.
25. Use Voice Search on Google
Voice search is very useful because people will be able to talk with their devices instead of typing it down. This can be a valuable resource if you want to promote your business online because users are likely to need more information if they are talking to their devices.
If you want to become successful, then you should definitely invest in a good voice search program so that people will be able to find your website easily. Remember that voice search is an important trend for 2021, so it’s vital that you work with this aspect of SEO as much as possible.
26. Use Videos to Promote your Business Online
Videos are very popular online, and they work well if you want to promote your business quickly. You should definitely look at using professional videos or just regular footage that you put together yourself. Remember that videos can help you increase revenue, so it’s quite useful if you know what you’re doing.
If you want to become successful in the industry, then using videos is one of the best ways to do it. You can create a video about your company and place it on YouTube or Facebook. Also, if you share some funny footage from YouTube on your company’s website, people will be more likely to browse through your products.
27. Use Offline Marketing Methods to Promote your Brand
Offline marketing is still very relevant in this day and age, so it’s a good idea to take advantage of that fact. For instance, you can offer some discounts if people print out coupons from their local shopping mall. That will allow them to save money and also provide you with additional exposure.
Many people tend to browse the web on their smartphones, so if you want to get more subscribers and promote your business effectively, then offline marketing is a great approach to take. It’s also one of the best ways to break through the clutter in this industry, so you should consider using it as much as possible.
28. Use the Keyword Everywhere
If you want to promote your business online, then you must use keywords in your content. That will allow people who search for those terms to find your website, and Google will rank it higher because of this factor.
For example: “best marketing ideas” – if you put that in your article, then people will find you easily.
29. Work with Widgets on Your Site
Widgets can be very effective if you want to promote your business online. You should definitely start by working with some of the big companies that specialize in this field, including Facebook and Twitter. That way, you’ll have an easier time marketing your products and getting them out there to the public.
30. Create an Online Community
If you want to promote your business quickly, then it’s a good idea to create a community. For example, if you are selling shoes online, then you can set up a forum for people who like shoes. You’ll be able to use that as a platform to get some of your products out there, and it will also help you make more sales in the process.
31. Use an Online Forum
If you want to create a community around your business, then using a forum is one of the best ways to go about this. You’ll be able to showcase some of your products and get people talking about them. As a result, you’ll see an increase in traffic and possible purchases as well.
32. Contact Bloggers Who Write About Similar Topics
You can promote your business online by contacting bloggers who write about similar topics. If you get some of those bloggers to mention or review your products, then it will be easier to get some sales. For example, if you are selling shoes then contact shoe bloggers.
You can also write your own blogs and start promoting them online as well. That will help you get more traffic to your website and hopefully generate a lot of sales along the way too.
33. Contact Niche Publications in Print Media
Another thing that you can do to promote your business online is contact niche print media. For example, if you’re promoting cooking-related products, then contact magazines that deal with the topic of cooking.
Try contacting different magazines and publishers because they might want to review your product. Also, some publications may be able to mention it or place an advertisement for it.
34. Promote Your Products for Free on Twitter or Facebook
If you want to promote your business online without spending a lot of money, then consider using Facebook and Twitter. You can create an account on either side and start posting some interesting content about your products.
For example, if you are making shoes, then write a post about why you love making shoes and how your products will make people look good. That way, you’ll get some exposure without actually paying anything for it.
35. Start a Blog About Your Business
Another thing that you can do is start a blog about your business. It doesn’t need to be very long or elaborate – just write something interesting about your products and business.
For example, if you are selling shoes, then write a post about why one of your models is the best for running. You will be able to build up some interest in that model, as well as get more traffic to your site and make some sales along the way.
36. Mention Your Business on Twitter, Facebook, or Other Sites
Another thing that you can do as part of your promotion strategy is mentioned your business on sites like Twitter, Facebook, and others. You should use a variety of different hashtags for this. For example, if you make shoes, then consider using #sneakers, #shoes, or anything related to the industry.
The same goes for Twitter – use hashtags that are related to the industry and will help you get a lot of traffic. There are plenty of tools that can help with this, such as Tweriod.
37. Join Facebook Groups
Another option that you have is to join some Facebook groups and participate in them. For example, if you’re promoting shoes, then there are many groups where people discuss the topic of fashion and clothing.
38. Use Followerwonk for Twitter Trending Topics
If you want to promote your business on Twitter, then check out Followerwonk. It can help you find trending topics as well as demographic data, so you’ll be able to find a lot of people to follow.
39. Create Your Own Website and Promote it Online
Another way that you can promote your business online is by creating your own website. You’ll be able to post some interesting things about your products and possibly get more traffic from search engines as well.
If you plan on trying to sell your products online, then you will want to create a website. It’s a great way to promote your business because you’ll be able to get more people interested in the product that you are selling.
40. Write and Publish an eBook
Another thing that you can do is write and publish an e-book. For example, if you are making shoes, then you can write a book about different types of running shoes.
41. Be Creative with Images and Videos
While written content is important for your site or blog, don’t underestimate the power of images and videos either. Take some high-quality photos of your products or short clips that show off the product in action.
You can use these on your website, as well as in articles and other places where they might be used.
42. Promote Your Business Online with SEO
If you want to promote your business online without spending a lot of money, then consider SEO. You may have heard that there are some companies out there that offer services for this, but you can also do some of it on your own. For example, you should write a few blog posts that are optimized for search engines.
You can use Yoast to figure out how to create the most effective content possible. The book Made To Stick is another great option for this because it will teach you how to make really catchy headlines.
44. Create Some Call-to-Action Buttons for Your Site
Another thing that you can do is create some call-to-action (CTA) buttons. These are very important because they will help people to take a certain kind of action related to your business. For example, if you’re selling shoes, then you could have a button that says “Buy Now” or something similar.
45. Create a Short Marketing Video
You should also create some short marketing videos. This can be as simple as recording your phone and doing a quick speech about the product, but it could also be more complicated with professional voice acting or even 3D animation.
46. Create a Promotional Email
One thing that you can do is to create a promotional email and send it to your subscribers. You can promote something like a sale, or even an upcoming event!
47. Write a Review
You may want to consider writing some reviews of products that you have used in the past. This can help customers make better decisions about what they should buy. If people like your review, then they will be more likely to listen to whatever else you recommend.
48. Be Consistent with Your Content Promotion
One thing that is very important to keep in mind is that you should be consistent with your content promotion. You want to keep posting new things so that people don’t forget about you. If they see you a few times each week, then they will have more of an incentive to check out what you have going on.
49. Publish an Article on Your Blog
Another thing that you could do is to publish some articles on your blog. This will help people to find your content, and it may get shared on other sites as well. With this strategy, you definitely want to be consistent with it since Google will penalize you if you aren’t posting any new content.
50. And Lastly, Promote Your Business Online with Any Method That You Can
Overall, the best thing that you can do is to promote your business online in any way that you can. If you have a limited budget, then try some of the cost-effective ways like blogging and using social media. In addition to this list, make sure that you follow through with other ideas as well.
The internet is a huge and constantly changing place, so it can be hard to figure out the best ways of promoting your business online.
The good news is that you don’t need to spend any money to do this! You only have to use some creativity and learn how people think through different stages of the purchasing process or lead funnel. There are 50 ideas for cost-effective marketing on our list, but if they’re not enough then make sure you follow through with other suggestions as well.
If all of these sound intimidating and you want help enacting these principles let us know by requesting an appointment below today!
Our team will partner with you & provide insight into what works best for your business at no charge – we promise !!!
