Internet marketing has changed a lot in the past decade. While it was once enough to just have a website, these days you need an online presence that includes both your website and social media. The problem is that most people don’t know how to use SEO tools and this article will show you 5 of the best free SEO web tools available!
What are SEO tools?
SEO tools are online tools that help you monitor your website and blog for any issues as well as analyze where your traffic is coming from. There is a lot of common sense things you can do, such as making sure to always publish interesting content, but not everyone knows what they’re doing so it’s important to know how to use some free SEO tools to make sure you’re doing everything right.
Note: If you have any traffic, even if it’s just a few visitors a day, then using these free tools is important. You can always upgrade later on down the line when you want more information about your website and blog.
Top 5 Free SEO Tools
1) Google Analytics
Google Analytics is one of the most used free SEO tools out there. It’s a website analytics tool, albeit a fairly complex one and it’s important to know how to use it to see where your traffic is coming from and what you can improve upon.
Once you sign up for Google Analytics, make sure that you have the tracking code set up correctly. That means that you need to copy the tracking code and paste it into your post and make sure that it’s installed on all pages of your site. Once you’ve done that, then Google Analytics will start tracking traffic sources for you automatically.
You can see where people are coming from and which keywords they’re using and you can see if your blog posts are getting shared or liked on social media. You can see how many pages visits each post receives as well as the bounce rate, average time on site, and other useful information that you might not even know you wanted to have!
2) Google Search Console
Google Search Console is another Google tool that every business should use. It’s a free SEO tool that helps you monitor your search engine visibility and track any errors or issues in your website code.
Even if you don’t know what the heck someone means by “404 error” as I do, then at least you can see if there are any issues with your site or if you’re having problems appearing in search results for specific keywords.
Google Search Console also helps you to acquire more backlinks and track the links that you already have so that it’s easier to see what kinds of backlinks are useful to you. The more sources that link to your website, the better, and Google Search Console helps you to see what other websites are linking to your content, which will help you build up a better online presence.
3) Google Page Speed
Web users do not want to wait for pages to load, especially when they’re browsing their phone! You need to make sure that your site loads fast to get a better online presence and improve your SEO.
Google Page Speed will help you figure out what’s slowing your site down and show you how to improve it. You can even use the tool in your browser, which is very handy for bloggers who’re working on their site from their computer!
4) Keyword Hero
Keyword Hero is one of the best free SEO tools for finding new keywords that you might not have otherwise thought of and it’s 100% free!
Keyword Heros helps to show you related keywords to any given keyword. You just type in a keyword, press enter, and then see all of the related search terms that pop up.
Keyword Heros also shows you which keywords are used more often than others, including how many searches they get per month. This is a great way of finding new categories that your blog may not be in yet!
5) Screaming Frog SEO Spider
Screaming Frog SEO Spider is one of the best free SEO tools out there for finding errors on your website.
If you’re running a blog, then you need to make sure that each post is indexed correctly and follows the rules of SEO so that it will rank higher in search engine results and get more traffic from people looking for information on your particular niche.
Screaming Frog SEO Spider helps you to see if there are any errors in your site code and to correct them. It will show you where the errors lie so that you can correct them for a higher ranking in search results.
You should use these 5 free SEO tools because they’re all very useful for your online business.
They’ll help you get more traffic, generate more leads, and create a stronger online presence for your business.
Top 5 Paid SEO Tools
Ahrefs is one of the best-paid SEO tools out there, mainly because it has so much to offer that you’ll never run out of new things to do with your site.
You can use Ahrefs to get a list of keyword suggestions for any given keyword, similar keywords from different sources, and even comprehensive lists of competitor keywords to get a better idea of how they’re using keywords.
You can also use Ahrefs to find out what backlinks your competitors have and to see who’s linking to them, which is very useful for finding new niche topics that you may not have thought of previously.
2) Moz Pro
Moz Pro is a paid SEO tool that focuses on backlinking, social media, and keyword tracking.
Moz Pro will show you how well your site’s pages are doing for specific keywords, as well as help you to create more search engine-friendly content and manage your blog or website efficiently.
Moz Pro also has its own keyword tool that you can use to find new keywords for new blog posts, as well as find out which words you should be targeting with your content so that it will get more traffic in the search results.
Majestic is another paid SEO tool that you can use to do backlink research.
It shows you all of the links pointing to your website, how much they’re worth, and who’s linking to them. You can also get a list of the most authoritative sites for any given topic, as well as find out which sites are getting the most traffic for that topic.
Majestic helps you to improve your existing backlink profile and find ways to increase it over time, which is incredibly useful if you’re trying to get more search engine traffic.
SEMrush is another paid SEO tool that you can use to find new keywords and monitor your competition. It will show you which keywords your competitors are targeting with their content, what their social media stats look like and how their backlinks are structured.
You can also use SEMrush to get a list of sites linking to any given website, which is very useful if you’re looking to build up your backlink profile.
5) Raven Tools
Raven Tools is a paid SEO tool that you can use to monitor your blog for particular keywords.
It will show you which ones are getting the most traffic, as well as give you the ability to track their progress over time so that you can see how they’re doing. Raven Tools also has its own rank tracking tool, which works in a very similar way.
It will show you your ranking in search results over time so that you can see how well your site is doing for specific keywords and what content gives you the most traffic from people looking for information on a particular topic. These are just five of the best-paid SEO tools out there right now, but if I was to recommend them to you today, it would be very difficult.
Raven Tools is a paid SEO tool that will work even if you’re on a limited budget. It’s an affiliate marketing program that helps people find products they want to buy and receive commissions from the sales of those products.
Majestic has proved very useful for me in the past, but you can’t even get the basic version anymore unless you pay $99 a month. The free version is available if you search for “Majestic free” on Google, but there are also several other paid tools that do similar things.
Raven Tools is good for doing keyword research and seeing how your pages are performing in search, but it’s nowhere near as comprehensive as Moz Pro.
And Ahrefs is still my favorite SEO tool for doing backlink research, even though they don’t offer a free version anymore.
It used to be completely free before they updated their algorithms and started charging $79 a month for the basic package and $149 a month for the premium package.
Any SEO tool that claims to be the best is probably just trying to sell you something, so it’s up to you to decide which one of them works best for your needs.
The SEO tools we’ve gone over today are just a small sampling of the many that you could choose to incorporate into your business strategy. It all comes down to what kind of website or blog you want, and how much time and money you have available for marketing.
Even if some of these seem out of reach because they come with hefty price tags, remember that there is always an alternative way to get them free online. For example, Moz Pro offers a 30-day trial so that new customers can try it before committing themselves financially. So take our advice here as guidance on where to start looking next to find the right mix between usefulness and cost-effectiveness when it comes time for choosing SEO tools for your own digital marketing plan.