In today’s digital age, it is more important than ever for moving companies to find ways to market themselves.
In this article, we will explore 26 tips that can help you build your company brand.
1) First, let’s start with social media marketing for movers!
Moving companies should post regularly on Facebook and Instagram about their services and share photos of the homes they’ve helped people move into or out of. You can also use hashtags like #movingtips or #relocationadvice if you want to get in touch with others who are going through a similar situation as yourself.
Moving companies should post regularly on Facebook and Instagram about their services and share photos of the homes they’ve helped people move into or out of. You can also use hashtags like #movingtips or #relocationadvice if you want to get in touch with others who are going through a similar situation as yourself.
2) Next, let’s talk about email marketing for moving companies!
Moving companies can send out newsletters to their customers every couple of months or so that include tips for packing up a home and information about what’s coming up in your area. You can also give people discounts on their rates if they sign up for your email list.
It’s important to include information that is relevant to the customer and their upcoming move: for example, if it’s that time of year where people are moving for the summer and you have a special deal on helping people move out of state, their email newsletter should be all about that.
3) Online advertising for moving companies is a great way to reach new customers!
Moving companies should be using Google Adwords or Facebook Ads to promote their services. Many people are searching online for things like “cheap movers near me” or “best local moving company” and you can appear at the top of the search results when people are looking to hire a moving company.
There is a wide range of advertising options available: you can try banner ads, search engine marketing, or even retargeting your website visitors for free with Facebook Ads!
4) Yelp could be another great source of potential customers for moving companies!
People who have used your services in the past are likely to post positive reviews on your Yelp page, and if you can get a few of them you’ll have a much easier time getting people to contact you.
You don’t need to advertise on Yelp for your moving company, but you must claim your business profile and respond to both positive and negative customer reviews.
5) What about Google My Business?
Creating a listing on Google My Business is another way to make your business appear more visible online. Listing information like your address, phone number, and website are used by search engines to optimize your page for local searches and provide accurate information for visitors when they’re searching for your moving company.
Google My Business is one of the fastest and easiest ways for moving companies to get more visibility online.
All you need to do is create a listing with your business name, address, phone number, website URL, and profile photo. You can then claim, monitor, and respond to customer reviews.
The best part is that your GMBO listing will be visible across all Google properties like Search, Maps, and even YouTube!
Alignment Online Marketing offers a variety of services to help your company grow and succeed. We are a team of online marketing professionals who provide businesses with the tools, strategies, and techniques that they need to excel in today’s competitive marketplace. AOM is a full-service internet marketing agency that specializes in SEO, PPC Advertising, Social Media Marketing, Pay Per Click Management.
The team at Alignment Online Marketing strives to create innovative solutions for each client based on their industry needs. Their goal is to provide growth-focused ROI through revenue-driving online marketing campaigns.
Their team has extensive experience in adapting traditional marketing principles to digital media platforms as well as developing digital marketing campaigns from scratch. You will find our dedication to our clients’ success second to none.
Several moving companies do not know how to properly market themselves or their business which leads them to lose their existing customers and stay undiscovered by potential new customers. For a moving company to gain visibility online, they must utilize social media, search engine marketing, word-of-mouth, email marketing, online advertising, and more.
6) Moving Companies Websites best practices
Many moving companies do not have a website. However, your website can help you to become more marketable by allowing you to distribute information about yourself and your services, give people an idea of what it would be like working with you, make sure you’re available to answer questions 24/7, and even allow customers to request services and get estimates.
7) Make sure your Moving Company Website is Optimized for Mobile Users
In addition to the usual things like choosing a good domain name and keywords, make sure that you have your website designed in such a way that makes it easy for mobile users to navigate!
According to recent studies, consumers are increasingly using their smartphones to browse the web. That means if your site isn’t optimized for mobile devices, you are alienating more than 60% of your target market.
The better your website is optimized for mobile devices, the higher it will be ranked in search results. If you don’t have time to do this yourself, many sites offer affordable or even free website design for moving companies looking to get started!
8) SEO for Moving Companies Websites
If you want to increase your online visibility, it’s important to make sure that your website is not only user-friendly and mobile-friendly but search engine friendly as well.
Search engine optimization, or SEO for short, is the process of improving your site’s ranking in search results so that more people can find you. A number of factors go into good SEO including your website’s keywords and content, backlinks to your site, and social media.
9) Make sure you are Paying Attention to Customer Retention
One of the biggest mistakes that moving companies make is not focusing on customer retention. Most people who have worked with a moving company will only need to do so once in their lives, so it’s important to make sure that you are doing everything possible to retain them as a customer!
You should be looking for ways to turn your clients into repeat customers. You can do this by providing exceptional service and products. Another strategy is to offer incentives such as discounts or freebies in return for referrals.
10) Local Search Marketing for Moving Companies
Another marketing method that many moving companies are taking advantage of is local search. This is a type of online marketing that focuses on getting found in your city, town, or neighborhood.
This can be done by optimizing your site and establishing a local presence through social media. You should also be making sure to list yourself in the major search engines such as Google, Yahoo!, and Bing.
If you have any questions about SEO for moving companies or are looking to establish an online presence with a new website, contact us! We can help you figure out what your next best step should be.
12) Get your Moving Company into Accounting Software to Streamline Operations
A lot of moving companies still use pen and paper or Excel to keep track of finances, which makes it hard to monitor what’s going on in all areas of the business.
Using a piece of accounting software for moving companies can help you take care of billing, invoicing, and other financial processes, which will help you avoid making costly mistakes like double charging clients or forgetting to bill someone.
13) Understand the Principles of Growth Hacking for Moving Companies
If you don’t know what growth hacking is yet, buckle up! It’s a relatively new marketing strategy that assures businesses growth through metrics-driven strategies. Put simply, it’s systematized trial and error that marketers use instead of guesswork to increase online visibility and conversion rates.
Growth hacking can be used by all kinds of businesses including moving companies. It’s especially useful for startups since it requires little to no funding.
If you need some help with this, feel free to reach out! We also offer growth hacking services if your business is looking for a more hands-on approach.
14) Give People What They Want with Content Marketing
Content marketing is another highly effective way to boost your brand’s visibility and get the word out about what you have to offer. You should be doing this through blog posts, articles on your website, and social media. This will help provide useful information for people looking to hire a mover or learn more about your specific industry.
15) Be Consistent With Your Moving Company’s Online Presence
You want to make sure that you are consistent with the colors and tone of your moving company’s social media accounts and website. This will help give people a stronger sense of who you are as a company and how they should be acting when they interact with your business online.
16) Evaluate Your Online Presence Regularly
Your moving company must be continually monitoring its online presence to make sure it still matches the goals you set when you first started. This can be done by using tools such as Google Analytics for web traffic, Moz for SEO rankings, and Buzzsumo to analyze social media engagement.
17) Engage With Customers & Followers
You must engage with customers who are referencing your moving services online. This can be done by using a simple retweet or favorite on Twitter, commenting on Facebook posts, and more. These are just ways to show that you care about what people have to say and how they feel about your business.
18) Post Pictures & Videos of your Moving Company
You can help boost your moving company’s online presence by posting a variety of pictures and videos that people will be able to find through search engines. This is an easy way for you to get more eyes on your business without having to do any extra work!
19) Optimize Your Google Local Listing(s)
This is a great way for customers to find your moving company. If done correctly, this can be a strong tool to help increase your business’s online visibility and sales.
To make sure this listing is as accurate and helpful as possible, you’ll want to make sure that any information you provide about your company (hours of operation, location, contact information, etc.) is up to date and correct.
20) Utilize Schema Markup for Moving Company Websites
Schema markup can be used on your website’s HTML code to help search engines understand what various parts of your page are about. It will make the overall crawling process a whole lot easier! Schema markup can also help increase your rankings on SERPs.
21) Use Proper Keyword Research for Moving Company Websites
It’s important moving companies use keyword research to see what people are searching for when they look online for local movers in their area. Once you know this, it will be much easier to optimize your website and make sure that you are providing the type of content and information people are looking for when they search online.
22) Hire an AdWords Expert in the Moving Industry
This is one way to increase your moving company’s visibility on Google through PPC (pay per click) marketing. If done right, this can be a very effective method of bringing leads into your business.
23) Pitch to Online Publications
If you want your moving company to be found by new people who have never heard of you before, pitching to online publications is a good way to make this happen. If done correctly, these writers and bloggers can help you spread the word about your business and get your name out there.
24) Change Your Metatags to optimize for local ranking for moving company
This is something you might have done in the past and not even realized. Metatags are simply HTML tags on a website that tell search engines what various parts of your page content are. They can be very helpful in making sure search engines understand what your web page is all about!
25) Make Your Site Indexable & Accessible to Search Engines
You must allow search engines to crawl your website and see how it is structured. This can be done simply by making sure that none of the links on your site are blocked by robots.txt and that all of your pages have unique titles, descriptions, etc.
26) Lastly, Use Your Moving Company’s Physical Location as Keyword Phrases
When customers are searching for local moving companies, it’s a good idea to include your physical address and business name at the beginning of your listings. This will help people find you when they search online!
Moving is a major life change and can be difficult to do on your own. You must find a moving company with the experience, knowledge, and expertise needed to make sure everything goes smoothly from start to finish. One way for customers to learn more about your business is through social media posts or by reading online reviews of other people who have used your services in the past.
To help attract potential customers as well as retain current clients, it may also be helpful to utilize some of these marketing strategies such as posting pictures & videos of your business online including making use of keyword research when developing content for SEO purposes!
If all this sounds overwhelming and you want help getting started with any (or all) of these tips – let us know!
Alignment Marketing helps local moving companies to increase visibility on Google through PPC (pay-per-click) marketing. They have an in-depth knowledge of what it takes to create a search-friendly website that generates leads or sales.
The company’s professional staff can help you with everything from the initial design of your site, keyword research, and the development of content for SEO purposes. The team also has expertise working with social media platforms such as Facebook, Twitter, Linked In, and YouTube which allows them to produce videos for their clients.
In addition to providing these services for their clients, Alignment Marketing also provides training and coaching sessions to help other local moving companies with their digital marketing strategies. These sessions are open to any business in the moving industry and free of charge.
Social media, word-of-mouth, email marketing, online advertising, and more can all play a role in helping your business grow. By building up your brand and getting the name out there as often as possible to attract new customers and retain existing clients! This is one way that you can market your business.
Contact Alignment Marketing to find out more about how they can help you get your moving business seen by the masses!
The Alignment Marketing free SEO snapshot report will provide you with an understanding of how to make the most out of your website’s SEO. As a company, they have the expertise and knowledge needed to help make your website completely search engine friendly.
They also have an in-depth knowledge of what it takes to create a search-friendly website that generates leads or sales. The team at Alignment Marketing has been working with social media platforms such as Facebook, Twitter, Linked In, and YouTube which allows them to produce videos for their clients. To learn more about how they can help you get your moving business seen by the masses, contact Alignment marketing today!
In addition to providing these services for their clients, Alignment Marketing also provides training and coaching sessions to help other local moving companies with their digital marketing strategies. These sessions are open to any business in the moving industry and free of charge.
Contact Alignment Marketing today!
