In recent years, social media marketing has become increasingly important for businesses to be successful.
With the rise of digital technology and the internet, companies have been able to advertise their products through social networks like Facebook, Twitter, Instagram, and more.
However, many people don’t know that locksmiths are also on these websites looking for new customers! This article will teach you how to improve your presence on social media so people can easily find you when they need a locksmith.
Below you can find 20 tips for improving your locksmith’s social media presence.
#1 Find a Hashtag That Works For Locksmiths
Hashtags are now commonly used in the world of social media. For those who aren’t familiar, hashtags were created to help people find information on a specific topic by using the # symbol followed by the topic they want to search up.
Social media sites like Twitter and Instagram allow users to search for topics with hashtags, meaning that it is vital for you to create your own hashtag.
You can do this by using a free tool like tagboard.co or you can come up with something creative based on your business name or logo. This will be very helpful in directing people to your social media pages, and it will also help you see where people are searching for information.
#2 Use Hashtags on Instagram
When creating an account on Instagram, be sure to use your business’s hashtag so that anyone scrolling through the ‘tagged’ section can easily find you. This is a great way to market your locksmith business.
#3 Post Information on Your Locksmith Website
You should post information and content that is related to your company’s services on social media, but you should also include some general information about your business as well. This will help people who visit your website find you easier on social media.
#4 Use Profiles That Show Off Your Locksmith Business
You should use a profile picture that represents your business well, and you can also put a badge on your page to show off the services you offer. This way, people won’t have to scroll through every single post looking for something helpful; they will be able to easily find out about your business’ availability.
#5 Use Caption Directories
To get more followers, you can make use of caption directories. These are pretty easy to find on the web, and they allow you to post a link and your business details in front of millions of people. It’s definitely worth looking into!
#6 Join Facebook Groups Related To Locksmith
There are various groups on Facebook that are very popular, and you can join these groups to spread the word about your business! These group members are very loyal followers who will then spread the word about your services through other social media accounts like Twitter, Instagram, and more.
#7 Ask for Recommendations
When working with clients, it’s common to use the social media platform to give recommendations for a locksmith in your area. To get more of these endorsements, ask your clients for their own recommendations or send them a free product as a “thank you” gift.
#8 Use Your Tools on Social Media
People love seeing tools of any kind-especially if they’re related to a specific trade or industry. For instance, you can post pictures of locks and keys on your accounts, or even pictures of certain machines that you use to work better. You never know which picture will get the most attention!
#9 Use Pictures Of Locksmith In Action
Pictures are extremely important for any social media account. If you aren’t sure what to post, try taking a few pictures of different services or products and post them on your account. This way, people will see that you care about making your social media page as popular as possible!
#10 Share Pictures from Your Clients
You can also share pictures from your clients in order to show people what your products and services can do. You can also ask permission before doing so to make sure it is okay!
#11 Use Promotional Content
You should use promotional content when possible as well! For instance, you could create a few posts that contain quotes about getting someone out of jail quickly or something like that (you really don’t have to mention your business, but it’s a great idea if you want people coming to your company).
#12 Encourage People to Share Your Locksmith Posts
If you feel like one of your posts will be really popular, make sure to encourage people to share it! This is excellent for helping spread the word about your business-there are billions of people on social media, so you have a lot of potentials to reach new customers!
#13 Ask Locksmith Questions
Asking questions is a great way for you to grow an audience. For instance, if you want to see how many followers you get each month from all your efforts, make sure to ask on Twitter. You might even be able to get your followers to ask questions for you, which can be a really helpful way for you to reach more people!
#14 Post Pictures Of Your Locksmith Shop
It’s always good to showcase the place where you work. If you don’t have a shop, try finding pictures of your workplace on Google or something and post them on social media. This will help you show people exactly what it’s like to be a part of your team.
#15 Create a Local Facebook Group For Locksmiths
Creating a Facebook group for locksmiths can be very beneficial as well. This is a great place where you can schedule future promotions and other events, or even organize holiday parties with your team. It’s important to note that there are hundreds of these groups on Facebook, so it won’t take long before you reach the maximum number of members!
#16 Get to Know Your Facebook Fans
Some so many people use social media, and you must get to know them. For instance, you might have someone interested in the same causes as your business-reach out and ask questions! You never know how you can encourage more people to follow or interact with you online.
#17 Enable Location Services on Your Social Media Accounts
Try enabling location services on your social media accounts. This way, you can see which zip codes are the most interested in what you’re posting and try to target them! It’s important to reach out to all different types of customers, so don’t forget this step if it takes multiple steps to do so.
#18 Get Involved in Local Events as a Locksmith
If there are any local events that you can go to, consider going with one of your employees. This is an excellent way for you to meet new people who might need locksmith services in the future! You really never know until you reach out!
#19 Try Building Links
There are a lot of places where you can try building links. If you aren’t sure what these are, they’re basically certain online pages that say “click here to go to this page”-they’re basically driving traffic from one place to another. An excellent example of a link is https://www.google.com/maps/place/Locksmith+Service[] that points to your Locksmith Service business page.
#20 Be the Best Locksmith You Can Be
This may sound a bit strange, but you really need to be the best locksmith that you can be! If you ever have any questions about how to do this, you can always check with the other members of your team. You get to choose how you want to run your business, so make sure that you’re doing this in a way that’s best for you.
One of the best ways to improve your Locksmith’s social media presence is by leveraging these lesser-known tips. You can do this in many different ways, like posting pictures of your workspace or getting involved in local events where you might meet new potential customers who are looking for a locksmith.
However, it all starts with encouraging people to share and asking questions on Twitter that will help you get more followers from zip codes you’re not currently targeting. If you want some help implementing these tactics into your strategy, let us know!
Our team at Alignment Online Marketing has been working with digital marketing strategies since 2008 and has helped increase sales for both small startups as well as Fortune 500 companies. We’ll be happy to partner up and offer our advice on how to best utilize your social media channels, which can lead to even more success for your business!