How often do you review your Google My Business listing? If it has been a while since you did, take some time to make sure it’s as optimized as possible. Today, I’m going to share my tips for optimizing your GMB listing.
First, always check your competitor’s listings before creating your own.
This will give you an idea of what people are looking for in a business profile and what they expect from the company by looking at their profile. Once you’ve taken a peek at your competitors’ GMB listings, check out these 15 tips for optimizing yours.
1. Add photos of your business to optimize your GMB listing
Google displays photos in the SERPs above the fold, so it’s important to make yours stand out from the rest. You can add up to 5 pictures and 1 video to Google My Business or simply choose some photos from your GMB page and upload them on your website. The best way is to upload a few photos and add some information about your business.
2. Add details to your GMB listing so you can improve your online reputation
The more detail you include, the better impression it will make on-site visitors. It is an essential part of SEO for small businesses that want to increase their brand visibility and have positive search results.
means that you have to describe your business professionally, and it is going to contribute to increasing the CTR on your GMB listing. If you don’t include sufficient details about your business, Google will not show it on search engine result pages. It’s also important for serving as a signal of quality for local searchers who are looking for local businesses.
3. Add your business hours to your GMB listing
This will help potential customers know when you are open. It’s also a good idea to review your competitors’ hours so you can be sure that they aren’t listing their business times at the same time as yours. If two local businesses have overlapping schedules, Google may show only one of them in search.
4. Add your business address to your GMB listing
Google searchers will always want to know the exact location of a business, so make sure you have an accurate description of where your company is located and easy-to-see address information in Google My Business.
5. Include keywords in your GMB listing Business Description
Adding a high-quality description to your GMB listing is not an overrated thing. Some people may search for keywords like “Plumber” or “wedding gowns”. You should use these keywords that are shown when you type in all the search engines so Google knows how to rank your profile page.
6. Add your business category
Business owners can add a specific type of business and industry to their GMB listing. Be sure to fill out the “tagline” so you’ll be able to highlight what makes your company different from other businesses in the area.
7. Optimize your services or product content using relevant keywords
Business owners should include the service or product that they offer, and use these keywords when you are writing a description. You can add content to your GMB listing by letting people know what your business is about.
8. Add review sites that are relevant for your business
If you have a lot of positive reviews from happy customers, this could be a great way to promote your service or product. It’s important to add links that go directly to these sites and show the customer reviews clearly and professionally. This kind of online reputation management is very popular, so it can also improve your ranking on the Google search engine results page (SERP).
9. Post on your GMB posts daily
If you notice that your competitors are consistently posting new information on their profiles, then it’s a good idea to follow along and update yours. You should also pay attention to any kind of feedback you receive on Google My Business and address any issues.
10. Publish videos about your business or service
Using video on your GMB page is an excellent way to increase the number of views and clicks on your Google search results. If you are a business owner, then you can upload a video about what kind of service or product you have, for example, wedding dresses or car repairs.
11. Use keywords for website URLs that match GMB listing
If you want to show the best information about your business, then you need to monitor and maintain the quality of links that go from the Google My Business URL. It is also important to keep the last modified date for links consistent with when your company last updated its information.
12. Add a link to social media in Google Places profile
Including a link to your company’s social media profiles will boost your position in Google search results. It can also increase the chances that other websites will share or link to your content on their sites
13. Verify all business listings for accuracy
Google is very concerned with accuracy, so make sure you regularly check and verify that everything is correct about your listing. If you see any mistakes, then let your Google My Business manager or business owner know so they can fix them.
14. Avoid duplicate listings on Google
Because Google wants to show the most accurate information that is relevant to its users, it’s very important to eliminate any duplicate business listing. To remove duplicate GMB pages, you can go to your account and click on “delete” for each of them.
15. Use Google review extensions for Product Listing Ad (PLA)
Google offers a new tool that is designed to help your business or company manage its reviews and reputation. If you have a lot of positive reviews, then you may want to include these on your product listing ad campaigns as well. The key is to make sure the information matches what people see when they search for your business on Google.
Alignment Online Marketing helps small businesses that are looking to optimize their Google My Business listing to build their business, grow, and increase profits. We’ll show you all the easy steps to optimize your GMB listing with our 15-step plan for success.