Search engine optimization is one of the most important aspects to consider when trying to grow your business. If people can’t find you on Google, they will not be able to buy from you! In this blog post, we are going over 13 tips that will help increase your ranking in Google Maps and drive more traffic to your website. These tips are tried and true methods that have been proven time and time again.
We picked the top 13 tips that we feel are the most important ones to consider when trying to grow your business online.
TIP #1: Create a Google My Business Listing
The first thing you need to do is create your GMB listing. If the business owner doesn’t have an account, they can log in with their Gmail and Facebook accounts. Once logged in, go through all of the steps on how to complete it from scratch or edit an existing listing.
TIP #2: Add Hours and a Phone Number
Adding hours of operation to your GMB listing is important because it lets people know when you are open for business and what time they should contact you if need be. A phone number can also help with customer service, as well as direct them to the correct location if they are trying to find you.
TIP #3: Add Photos
Adding photos is a great way to increase your business ranking on Google Maps because it helps people know what the store layout looks like and gives them an idea of what products they will be able to buy when they arrive.
To add photographs, go into the “photos” section, upload the photo and then add a caption or description.
TIP #4: Include Videos
Videos are great because they help people visualize what it is like to be in your store. You can have videos of your products, as well as employees talking about different aspects of the business such as how you run specials or what your company culture is like.
To add a video, click on the “video” tab and upload it in there. You can also give descriptions of what you are trying to show or talk about in order to help people understand what they should take away from watching the video.
TIP #5: Add Products
Adding products to your GMB listing can help people find what they are looking for on Google Maps. This is important because users don’t always know where the store location is and this helps them figure it out.
To add a product, go into the “products” tab in order to upload a photo of an item you are selling and then add a caption or description to explain what the product is.
TIP #6: Add Links
Links are another way to get traffic coming to your website. You can add links on the “links” tab in order to send people over from Google Maps into a specific page or blog post you want them to read. This is great for anything that is related and leads readers back towards more content, which will help with SEO as well.
TIP #7: Add a Description
Adding a description can help with your rankings. You want the description to be as detailed and informative as possible so people will get an idea of who you are, what you do for them, and how they can contact you. This is important because it directly improves your chance at ranking on Google Maps.
TIP #8: Build Your Free Website
When you build a website, be sure to include all the information from your GMB listing. You want it to be as detailed and informative as possible so that people will get an idea of who you are, what service or product they can buy from you, how much it costs, where they can find out more information about the company culture and history, and how they can contact you.
TIP #9: Post At Least Once A Week
Posting at least once a week on your website can help grow traffic to it. This is important because the more content you have, the better chance you will have of ranking in Google Maps as well.
To make a new post just click on posts and then upload your content.
TIP #10: Cross-Link Your Content
Cross linking your content means that you are linking to other posts on the blog. This helps people find more information about topics they are interested in, as well as links over to social media accounts and pages where customers can buy products from you.
To cross link a post, go into “links” then click on the “+” button in order to find which post you want to link and then select it.
TIP #11: Share Your Content
Sharing your content on social media is another way of driving traffic back to your website, as well as increasing visibility for Google Maps rankings. It’s important that people see what you are posting when it is out in the public eye because they may be interested in what you are talking about or selling.
To share, just click on “share,” select a social media platform, and then post your content to it.
TIP #12: Add Reviews
Add reviews as well so that people can see different opinions of products from others and get an idea of what they should buy. This is important because you want them to have a good customer experience from the time that they are clicking on your GMB listing, all the way up until when they purchase something or contact you with any questions.
TIP #13: Make Sure Your Category Is Correct
Choosing the correct category for your GMB listing is important because it helps people know what you are talking about, as well as gives them an idea of how to find out more information. This is especially true if they don’t read through all the content on your website before deciding on a business.
To change categories, just click on the “category” tab and then select a new one.
As you can see, these GMB optimization tips are simple but effective. You want to make sure that your content is up-to-date and the right category so people will find it when they search Google Maps for a product or service like yours. Utilize all of these 13 different ways to rank in Google Maps for increased traffic and business success!