If you are a locksmith, it is important that you market yourself locally. In this blog post we will discuss 12 ways to help your business grow by marketing locally and online.
It’s important to market locally because it enables you to increase your reputation in your local community and spread the word about your business. Local marketing also helps you reach potential customers who might not know about you, but would be interested in what you have to offer. Marketing is an investment that will generate returns, so it is worth the effort!
In this blog post we will cover 12 strategies for marketing your locksmith business locally.
1. Create a website for your locksmith business and add a map to show your service area
Include information about the services that you offer so people can easily find what they are looking for. Communicate with customers via email and social media, too! Engage in conversations on Facebook groups or LinkedIn discussion boards related to locksmithing.
Tell your friends and family members who live within your service area about your business, and ask them to recommend you.
Business owners within the locksmithing industry are a great resource for referrals. Inform them that you’re new in town or have recently changed locations so they can tell other potential customers about your services.
Talk with managers of local businesses who could benefit from what you offer, like hotels, schools, and apartment complexes. Offer to give them a quote for your services or offer free consultations where you will educate their employees on how to secure the property with locksmithing skills.
Don’t forget about networking events! You never know who you might meet at these events that could be interested in what you have to offer as a locksmith.
2. Use social media to promote your services, such as Facebook, Twitter and Instagram
Use hashtags to connect with relevant audiences and post photos of your work. For example, if you are a locksmith in Los Angeles, CA use #losangeleslocksmith or #calilocksmith on social media platforms like Facebook, Twitter and Instagram.
Consider using ads for both targeted (paid) campaigns as well as organic (free) campaigns.
Targeted ads on Facebook and Twitter will help reach the people who are most likely to be interested in your locksmith business, like if you offer key duplication services for example. Organic posts on social media can also generate new leads by using hashtags related to what you do, so post a photo of something that relates to your business for instance.
Include a link to your website in any of your social media posts so that people can find out more about you and what you offer.
Leverage the power of group when it comes to marketing! Join Facebook groups related to locksmithing, like Locksmith Group on Facebook or the North American Lock & Key Control Association on LinkedIn.
Join relevant Twitter chats and use the #chat hashtag to join in conversations about locksmithing-related topics that are trending at a given moment.
For example, if you want to learn more about changing your car key battery, join the chat by using this hashtag: #carkeybatterychat .
Inform your employees about local marketing strategies too! Let them know that they are an important part of the process for generating new leads. They can help with referrals and by word-of-mouth advertising, so encourage them to share information from their personal Facebook accounts as well.
The more people you have telling others about what you offer, the more potential customers will be exposed to your locksmith business.
3. Have flyers printed up that advertise your business and post them around town
Make people aware of your business by posting flyers in public spaces, like post offices and libraries. You can also print flyers with directions to the location of your locksmith service so you’ll have a better chance at getting repeat customers who are looking for someone local they know about.
Flyers are an affordable way to promote what you offer as a locksmith and can be an excellent way to generate new business.
What are some ways that you could promote your work as a locksmith?
-Talk with managers of local businesses who could benefit from what you offer, like hotels, schools, and apartment complexes. Offer to give them a quote for your services or offer free consultations where you will educate their employees on how to secure the property with locksmithing skills.
4. Get referrals from other people in the community
Ask family and friends for referrals. If they haven’t hired you as a locksmith yet, it could be because they don’t know about your business!
If someone asks what you do or where to find the best service in town, recommend yourself by telling them that “I’m the person who does X” (whatever task it is that you specialize in).
If you live close to a local college that has multiple dorms, offer them discounts for their students and staff by advertising your services as locksmith. You might be able to start with word-of-mouth marketing from the people who already went there and then expand outwards!
5. Offer free consultations on security systems before you start work on their homes or businesses
If you have a locksmith service for residential or commercial properties, offer free consultations on security systems.
Your goal is to make sure that the people who hire your services are fully informed of all the options they might need so they can make an educated decision about what system will work best for them and their needs.
For example, if someone hires you to change the lock on their front door, advise them that they might want a deadbolt as well.
This can be an excellent way for potential customers to get introduced to your services and then potentially become long-term clients if they are happy with the work you have done.
If someone asks what other kinds of locksmithing services you offer, don’t be afraid to tell them about all of the different options.
If they are looking for locksmiths who work on residential properties, explain that you have experience with installing new home security systems. Offer a free consultation and then talk through your recommendations so customers can make a well-informed decision before hiring anyone.
The more people you have telling others about what you offer, the more potential customers will be exposed to your locksmith business.
Local businesses need a lot of help when it comes to marketing themselves and getting their name out there. Offer them some free services so they can get started with local advertising too! When you recommend another company, you’re also endorsing them and putting your name on the line.
Acknowledge that no one will be as invested in marketing for you as much as you are, but there are a number of local campaigns to do just that, which means less time spent worrying about it!
6. Offer a referral program with discounts for customers who refer others to you
You can also offer a referral program with discounts for your customers who refer others to you.
Reward those loyal and happy customers by giving them an incentive (like a percentage off of their next project) when they tell someone else about what you do as a locksmith!
New business is great, but repeat clients are even better because they have already been exposed to the value of your service and know you can help them.
This type of strategy also has a ripple effect by creating more customers for other local businesses in the area as well!
If someone asks what kind of services you offer, tell them that “we do all sorts!” or give examples like emergency locksmithing service, residential installations, commercial service and more.
If someone asks what other kinds of locksmithing services you offer, don’t be afraid to tell them about all of the different options.
Offer a free consultation on security systems or deadbolts for homes before work commences so customers can make an informed decision before hiring anyone!
Blogging is a great way to teach others about your locksmith service.
Include clear and concise instructions on how to install deadbolts, change out lock cylinders, or replace the keys in their car door. Show them pictures of what they’ll need (tools you use and materials) so that when they have an issue later on, they know who to call.
If you’re not blogging already, consider starting a blog and posting about your work regularly so that potential customers can see examples of what you do for them!
7. Put an ad in the local paper
Locksmiths who want to get their name out there should consider advertising in the local newspaper.
This is a great way for people in your community to learn about what you do and how they can benefit from it!
You can also offer a referral program with discounts for your customers who refer others to you. Reward those loyal and happy customers by giving them an incentive (like a percentage off of their next project) when they tell someone else about what you do as a locksmith!
8. Place ads on websites that are popular with potential customers
If you don’t have the time or energy to post on all of these social media platforms, consider placing ads on websites that are popular with potential customers.
Many local businesses need a lot of help when it comes to marketing themselves and getting their name out there. Offer them some free services so they can get started with local advertising too! When you recommend another company, you’re also endorsing them and putting your name on the line.
Acknowledge that no one will be as invested in marketing for you as much as you are, but there are a number of local campaigns to do just that, which means less time spent worrying about it!
Don’t forget to use your local locksmith marketing to reach out to potential customers that you might not have at first.
Local Locksmiths are excellent for ecommerce sites, as they can provide a physical location and reduced fraud risk!
In addition, if the site is online only (or just has an email address) then they may opt for having an actual human being to talk with!
It’s all about building a customer base from the start.
Marketing is only one of many ways that you can expand your reach and get customers into your shop or on the phone so make sure to give it some thought too!
9. Advertise at community events
This is a great way to get your name out there and meet new people.
If you’re not sure where to start, look for networking events or rallies that are related to the topic of locksmithing! This may be beneficial if you offer services like key duplication and installation. You can also hand out business cards with information about your services.
When you’re handing out your cards, make sure to talk about what sets yourself apart from other locksmiths in the area so that people understand why they should choose you!
It’s all about branding and marketing your business effectively for maximum results.
Doing any of these local campaigns can be a great way to get people into your shop and on the phone so that you can meet them for a consultation!
It’s important to be creative when it comes to marketing, because people want something new and exciting. You could even hire someone with experience in advertising or graphic design who has a number of great ideas about how companies like yours should advertise themselves.
10. Participate in activities like charity walks
This is a great way to promote your business on the cheap, while also giving back to the community.
You can talk about yourself and what you do as part of this event. Make sure that you put up flyers or posters with information about how people can contact you for an appointment at home or in the office!
It’s all about the marketing and bringing people into your business.
11. Sponsor youth sports teams
Sponsoring youth sports teams is a great way to promote your brand while also giving back!
You can talk about yourself and what you do on this team’s website. You could even run some contests for people who sign up with the company as well, which will get their name out there too. It’s all about being creative when it comes to marketing, because people want something new and exciting.
12. Attend networking events
Networking events are a great way to get your name out there, talk about what you do and meet new people.
This is also a good idea if you offer services like key duplication and installation because it will help people find the right person for their needs! Talk with other local businesses that provide similar services or products as yours – you might be able to cross-promote and even offer discounts for people who sign up with you!
You can also hand out business cards or flyers about your services. When handing them out, make sure to mention what sets yourself apart from other locksmiths in the area so that they know why they should choose you!
It’s all about branding and marketing your business effectively for maximum results.
Doing any of these local campaigns can be a great way to get people into your shop and on the phone so that you can meet them for a consultation! It’s important to be creative when it comes to marketing, because people want something new and exciting. You could even hire someone with experience in advertising or graphic design who has a number of great ideas about how companies like yours should advertise themselves.
If you want to get people into your shop and on the phone so that you can meet them for a consultation, it’s important to be creative when it comes to marketing. The 12 local locksmith campaigns we’ve covered in this blog post are great ways of getting started with thinking outside-of-the-box about how companies like yours should advertise themselves. If all of this sounds intimidating and you need help enacting these principles, let us know. Our team of experts is ready and waiting to partner with you to create an effective SEO or marketing plan that drives sales by considering how your customers think. Which of these cognitive neuroscience principles have you applied? Share below!
