You’ve been hearing it for years: “content is king.” Even if you’re not a fan of the phrase, there’s no denying that content marketing has become one of the most important aspects of SEO. The question now becomes how to stay on top of your game in an ever-changing landscape.
What are some recent trends that will help you maintain a strong web presence? How can you use them to your advantage? Keep reading to find out!
Making your website rank higher in search engine results will attract more organic traffic.
Investing time on on-site SEO can be a rewarding way of bolstering the success of your business. Take advantage of one of the most underused marketing strategies that dominate 100 billion searches every month!
What is on-site SEO?
On-site SEO is a tactic that helps websites rank higher in search engine results. It involves optimizing the content of your website so that it can be found and indexed by search engines like Google, Yahoo, and Bing.
Google uses 500 signals or more to determine where your website should appear in search rankings and how high up on the page it should be.
The more signals you have, the higher on a page your website will appear. Optimizing it for search engines is just one way to boost your rankings.
How does on-site SEO improve my ranking?
Every time someone searches online, Google receives a list of all the possible results that might match their query.
They then analyze the results, using a variety of factors to determine how your site should rank.
On-site SEO plays a big part in helping Google determine where your website belongs on search engine results pages (SERPs).
Why should I invest time or money into onsite search engine optimization tactics like keyword optimization, meta tags, and other tactics like those listed as well?
Using the right keyword in the content of your site can help it rank much higher than a competitor’s site, even if yours has fewer links or another advantage.
The only thing no longer enough is to have a keyword in your title. Once upon a time, you could get away with that but the search engines are always changing and so are your potential customers.
You need to address people’s questions specifically if you want to rank high on their results pages.
Fortunately, you don’t need to be an SEO expert or even to write very much.
Simply make sure that each page of your site includes a mix of these elements: headings, subheadings, bullet points, and paragraphs.
What are the most successful strategies you’ve used to improve your site’s search engine ranking?
As you’re probably aware, Google is constantly making changes to its search engine algorithm.
While today’s most successful trends aren’t necessarily the ones that will top tomorrow’s list, they do hold a lot of promise for boosting your site’s visibility.
One of the most important on-site SEO strategies is content marketing. It includes everything that goes into your content strategy. Article writing, publishing the articles on your site, promotion of the articles through social media – all these are part of a content marketing campaign.
Can you explain what on-site SEO is and give us a few benefits of on-site SEO? How does it differ from other marketing activities that are not directly related to writing copy for a website, like PPC or link building?
I’m going to take a step back from the details of on-site SEO and talk about the broader concept of developing a site that people want. That is, you could have the best on-site SEO in the world, but if nobody visits your website, it won’t matter. So what’s the difference between a website that gets lots of traffic and one that doesn’t?
It depends on the sources of your traffic. PPC is distinct from link building because it focuses on getting people to visit who are ready to buy right away. Link building focuses on getting people to visit who may never buy anything there but will come back for more later.
The best on-site SEO strategy is to focus on people who are ready to buy but might not know it yet. This means using Google’s keyword tool to help you find the words and phrases that people use every day when they’re looking for something just like your product or service – but with a few twists.
10 ways to build a powerful web presence using on-site SEO.
On-site SEO involves optimizing the content of your website so that it can be found and indexed by search engines like Google, Yahoo, and Bing. Keyword optimization, meta tags, and other on-site SEO techniques are effective at improving your site’s ranking in organic search results.
1) Get to the first page of Google
A study report by Conductor suggests that 43% of users never go past the first page of search results. This means that if you’re not showing up on the first two pages of search results, you’re missing out on an enormous amount of traffic!
Optimizing your site to be found on the first page means that you need to focus on two main aspects: content and backlinks. If you want to reach the top spots for a specific keyword or phrase, make sure that it is highly relevant and that you have an optimal keyword density. If you want to rank higher on Google, be sure to get backlinks from authority sites and build your authoritative link profile.
2) Improve the user experience
You might think that SEO and UX go hand in hand, but this isn’t always the case. In fact, they are actually two completely different aspects of online marketing. While optimizing your site for search engines should be a priority when building a powerful web presence, you’ll also want to dedicate time to providing value through quality content.
While it may seem like user experience and SEO are at odds, the truth is that they work hand in hand to improve your web presence. The better you do at both, the more traffic and leads you’ll see on a consistent basis. Don’t neglect either aspect when working toward achieving overall success.
3) Optimize your mobile site
According to data from January 2015, over 50% of online searches are now done via mobile devices. As a result, it’s more important than ever to have an optimized website that looks good on any device, whether desktop/laptop or tablet or smartphone. Users don’t want to be redirected when they go through Google – they want to reach your site in a matter of clicks, not redirects.
4) Ensure that your pages load quickly
After Google released page speed as a ranking factor back in 2010, it has become increasingly important to ensure that your site is optimized for fast loading times. If you’re using WordPress or another similar platform, there are tools available to help you identify the issues that are slowing your site down. Timely load times also improve SEO, as users will be more likely to stick around if the page is quick to load.
5) Use internal links wisely
Internal links can be incredibly powerful in terms of driving traffic across pages, but only when used properly. You want to make sure that the internal links you include are relevant to the page and provide value to users.
6) Add social media buttons
Social media is one of the best ways to drive traffic to your site – along with backlinks, of course! Social media makes it easy for users to share your content on their own social platforms, which can lead to a huge number of page views. If you’re not including social media buttons on your site, you should strongly consider doing so. Not only will this lead to consistent traffic coming from all corners of the internet, but it will also help build brand awareness and increase credibility.
7) Make sure that your site is responsive
As explained above, mobile users are now accounting for a huge chunk of all online searches. In fact, the ratio of mobile-to-desktop searches is about to tip to 1:2 in 2016! This means that if you don’t have an optimized website, you’re missing out on getting found by millions of users every month. For this reason, it’s incredibly important to make sure that your site is mobile-friendly so that you can get found by as many people as possible.
8) Use keywords correctly in meta descriptions and headers
Keywords rank high on the list when it comes to SEO, which means that using them incorrectly could actually hurt your rankings. When it comes to using meta descriptions and titles on your site, you’ll want to make sure that you’re not stuffing them with keywords. Instead, spread the important ones out across both areas in a natural way so that users don’t think something is fishy.
9) Implement schema and make sure that your site is rich in content
The more you can do to optimize your website, the better it will be when it comes to getting found. Schema refers to HTML as well as its integration with search engines like Google. Make sure that you’re including all relevant tags. You’ll also want to include plenty of content on a regular basis, as the more information you have on your site, the better.
10) Keep track of how users are finding you
If you’re using SEO to drive traffic to your website, it’s super important to know how people are getting there! Google Analytics is an easy way to track which keywords and links are leading people to your site. This will make it easier for you to optimize your website so that users can find you more easily, and it will also help with future SEO efforts as well.
You want to build a powerful web presence, but you’re not sure how.
The first step in achieving a powerful web presence is optimizing the content of your website so that it can be found and indexed by search engines like Google, Yahoo, and Bing. Keyword optimization, meta tags, and other on-site SEO tactics are all effective at improving your site’s ranking in organic search results. Learn more about 10 ways to build a powerful web presence using on-site SEO!
To build a powerful web presence, you need to start by optimizing the content of your website. On-site SEO is an effective way to improve your site’s ranking in search engine results pages (SERPs) and will help drive traffic from all corners of the internet.
The more you can do on this front, the better! Start with keyword optimization, meta tags, and other on-site SEO tactics that are proven to work for improving rankings. You’ll also want to make sure that your site is responsive so it can be found by as many mobile users as possible.
If you’re having trouble getting started or would like some expert guidance before taking action yourself, let us know and we’ll send over our team of experts who have been working on SEO for over a decade.