You have heard this before. Content is king. It is the most important marketing tool for your business and it can be difficult to keep up with all of the content that needs to be created on a regular basis. This blog post will go through 10 different tips that will help you improve your results when it comes to content marketing!
1. Create a blog post at least once a week
It’s important to stay active with your content marketing. The more you do it, the better results you’ll get! It can be hard but it is definitely worth it in the long run. If you’re looking for short term gains from content marketing, then this should not be your priority. You want to focus on creating content that will improve your site, which will then lead to improved rankings on Google and more organic traffic.
Think of it this way. If you create a blog post every week, then it will take about 52 weeks to reach your goal.
If you only do one blog post in the first month and nothing for the second, then it will still take 24 months until you reach that point! That is way too long of a time frame when there are so many other things vying for your attention.
If you are going to be creating content, then commit yourself to a regular schedule and stick with it!
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2. Use social media to share your content
It is important to share your content on social media. It will help you grow your following and give people a reason to subscribe to an email list so they don’t miss out when new things are published.
If someone doesn’t follow you on Twitter or Facebook, then it can be hard for them to know what’s going on with the site.
They might see a post from your blog on their timeline and not know that the site they found it on is yours! They’ll click through out of curiosity but then never come back to visit again. This will lead to less traffic, which means fewer conversions for you in the long run. Make sure this doesn’t happen by using social media to get your content out there!
3. Optimize your blog for search engines and SEO
It’s also important to optimize your blog for search engines and SEO. You want people who are looking up a certain topic on Google to be able to find you!
If they can’t, then it will lead to less traffic which equals fewer conversions or sales in the long run. There is no point in creating content if nobody ever sees it!
You can use tools like Yoast to make sure that you are optimizing your content and making it easier for people to find. This will lead to more traffic which equals better results in the long run!
4. Be consistent with the frequency of posts you publish
Another important tip is to be consistent with the frequency of posts you publish. You want your blog to have a steady stream of new content without it being too overwhelming for readers or yourself!
We suggest posting at least once per week and splitting them up into different categories like this:
-Monday – Blog Post about Inspiration
-Tuesday – Blog Post about Style
-Wednesday – Blog Post about a Product
-Thursday – Blog Pan on the latest in Fashion Industry News
This way, you’ll have variety and readers will never run out of content to read! You can also create seasonal posts for different times of year. For example: an “Ultimate Guide to Fall” blog post that features tips on how to dress for the season and what trends are popular this year.
This will help you stay consistent with your content without having a ton of posts clogging up your space!
5. Make sure every post is unique and original, not just re-purposing old content or repurposing it in a different way
It is very important that every post you publish is original and unique. When we say “unique,” this means it should not be just a re-post or repurposing of old content in a different way!
If you have the same blog post up twice, with two different titles, then Google will flag your site as spammy because it will think you are trying to trick people into clicking on your content.
You want Google and other search engines to trust that your site is a source of good information, not something they should flag as spam!
If every post you publish is unique, then it’s easier for them to rank high in searches so more people can find your blog and enjoy all of your content.
Many people also publish the same post on multiple sites, but this is a big no-no! If you are going to repurpose an article from another site onto yours, then be sure to include a link back and credit them for their original work just like they did for you by linking/crediting you for their work.
This will show that you respect other creators and the content they produce, which is always a good thing!
6. Provide valuable information that people will want to read and share
The last tip is to provide valuable information that people will want to read and share. If you don’t, then they’re not going to come back!
People are busy these days so if your blog post isn’t providing any kind of value or helping them in some way, it’s easy for them to just skip over the content and move on!
Make sure your content provides information that is valuable to a wide audience, not just one niche. When it does this, people are more likely to share the post with their friends or bookmark it for later because they know someone who will find value in what you have written about.
This leads to better results when all of your content is valuable and interesting because people will want to tell their friends about it!
7. Create Content That Is Relevant to Your Audience
The next tip is to create content that is relevant to your audience. This means you will want to take time and actually know who you are writing for!
This not only increases the likelihood of people clicking on your posts, but it also helps them trust what you have written because they can see that the article was specifically written with their interests in mind.
Relevant content also makes it easier for your readers to find the information they are looking for because you will have created a post that is about exactly what they were looking for!
If someone searches “how do I wash my jeans?” and finds one of your blog posts on how to properly clean denim, then this person knows right away that they have found the right thing and will be more likely to share your post with their friends or bookmark it for later.
When you create content that is relevant, people are more likely to find what they’re looking for because you’ve already created a post about exactly what they were searching! This leads to better results in the long run.
8. Engage With Your Audience on Social Media Platforms
The next tip is to engage with your audience on social media platforms. This means you will want to spend some time each day responding, liking, and retweeting their posts so they feel like they are appreciated!
You can also ask them questions, or take polls in order to get their feedback about a topic of interest.
Engaging with your audience on social media is another way to show that you respect their time and the content they produce!
It’s also a great way to build followers because if someone interacts with one of your posts, then it will be easy for them to find all of the other things that you post. When this happens, they are more likely to follow you because they know in the future that you will be posting something of interest to them.
When people interact with your posts on social media, it makes it much easier for them to find the things they are most interested because you have created content that is relevant!
This leads to better results when all of your content is valuable and engaging since people want to follow your posts!
9. Give Something Away for Free (eBook, video, etc.)
The next tip is to give something away for free. This means that you should offer a bonus, or an incentive to someone who takes the time to read your blog post!
This can be as small as a discount on their favorite purchase from your store, or it could be something more like a free ebook about how best practices in content marketing.
Giving something away for free is another way to show your audience that you appreciate their time. They will be more likely to read the content, and share it with their friends because they know they are going to get a reward!
This leads to better results when all of your content has an offer or incentive attached since people want more rewards for reading what you have written!
10. Be Informative and Educational
The last tip is to be informative and educational. This means that you will want to provide quality content that has value for your audience!
This leads to better results when all of your content is valuable because people love reading things with information or tips on how they can improve their lives, careers, finances etc.
If someone reads an article about how to improve their finances, they will be more likely to read a second article about how to make money online since it’s something that is relevant and valuable!
This leads to better results when all of your content has value because people want information about things in their life.
Content marketing is a powerful tool for any company or individual who wants to succeed in today’s digital world. In this blog post, we’ve given 10 content marketing tips that will help you get better results from your efforts and time spent on social media platforms like Twitter, Facebook, Instagram etc. From creating relevant content to giving something away for free (ebooks are always a popular option!), these principles should be the foundation of every successful campaign! What kind of strategies have helped improve your own product sales? Let us know-we’re excited to hear how our readers use content as an important part of their strategy going forward!
