The world is changing. That means that no longer can you rely on word of mouth or advertisements to bring in customers.
You need to be online, and you need to rank well on search engines like Google.
There are many ways for locksmiths to do this, but some methods work better than others.
Here are the 10 best SEO tips for locksmiths:
1. Optimize your website for mobile users
Make sure your website is optimized for small screens and responsive to touch.
This is incredibly important as mobile searches now beat out those made on desktop computers by a large margin.
Responding to these users can ensure that you get more business than you would otherwise.
Optimize your website for small screens and responsive to touch
• Make sure all desktop, laptop, tablet, and mobile browsers are supported with responsive design
• Use properly sized fonts and images and keep text to a minimum
• Use plugins like ‘WPTouch’ and ‘Mobile Redirect Plugin’ on WordPress
2. Optimize your pages with proper titles and meta descriptions
When you write your webpage’s title tag and meta description you mustn’t use the same words over and over again.
Instead, use long-tail keywords and be sure to keep them under 55 characters.
This is because the first 55 will show up in Google’s meta-view, which is pretty much everyone’s first stop when looking at a site.
For instance, instead of ‘Locksmith Near Me you may say; ‘Lock Specialist in Lanesville, KY’
Using long-tail keywords can make a big difference
• Write unique titles and meta descriptions for every page
• Begin each title with a capitalized word and end it with a period. For example: ‘Your Locksmith is Nearby’.
• Use the keywords you want to rank for as close to the beginning as you can
3. Build quality backlinks from trusted sites
The more quality backlinks your site has, the better it will rank.
When other websites link to yours it sends a message to Google that those two sites are related and should be associated with one another.
One great way to get backlinks is to create content that your target audience will find helpful and link to.
Another great way is guest blogging on other quality sites for a brief mention of your company along with a link back to your site.
The more quality backlinks your site has the better it will rank
• Find websites that are similar to yours and contact them about writing a guest post
• Look for opportunities to share other people’s content- this is perfect for building links by ‘viral marketing’
• Make sure you have a linkable asset such as a downloadable PDF, video, image, or infographic on your website
4. Take advantage of local listings
Your business probably isn’t going to show up when someone searches ‘locksmith near me,’ at least not without adding a city or town name in front of it.
You can fix this by signing up for local listings that include your business name, address, and phone number.
These are the types of listings that will show up when someone is searching for a locksmith in their area.
In addition to Google’s free listing, many other sites offer similar services such as Yelp and Bing Places for Business.
Your business probably isn’t going to show up when someone searches ‘locksmith near me
• Create accounts on sites like Bing Places for Business, Yelp, and Google+ Local
• Ensure that your listing information is complete, accurate, and up to date
• The NAP (Name, Address, Phone Number) should all be the same on each site
5. Submit your site to local directories
In addition to becoming a part of the major online business directories, you should also consider applying for local listings as well.
For example, if you’re a locksmith in San Francisco then it would be worth your time and effort to sign up with sites like Yelp’s Hotfrog, which is a directory of local listings and is also available in other countries.
The more sites like this you’re on the better your chances of ranking for someone searching for ‘locksmith near San Francisco’.
Sign up with local business directories to boost your rankings
• Consider signing up with Hotfrog, CitySearch, Manta, and Thumbtack
• Applying for listings like this is free and can be very rewarding if you get approved
6. Focus on building quality unique content on your website
When it comes to search engine rankings, unique relevant content is king.
If you want your business to show up higher in Google results then you need to make it easy for them to crawl your site and find the information they’re looking for.
This means that you need a blog with posts written about relevant topics related to being a locksmith.
If this isn’t a service offered by your SEO company- consider hiring a freelance writer who understands how search engines work so they can produce content that you can publish on your site.
If you want your business to show up higher in Google results then you need to make it easy for them to crawl your site and find the information they’re looking for
• Create a blog with relevant posts that are targeted toward your audience
• Make sure each post is unique and valuable- use tools like the Copyscape Plagiarism Checker to make sure it’s unique
• Include your keywords when writing your posts for SEO purposes
• Hire a writer to create blog posts if needed
7. Optimize your images
Another great way to boost your SEO is by creating and optimizing high-quality images for use on your website.
When it comes to image optimization there are a few things you need to remember before uploading them:
• File name- Make sure that the file name of your image includes keywords related to the content or topic of the image
• Alt attributes- These are useful for people who can’t see your images (like website visitors with impaired vision) and search engines.
For example, if you’ve got an image on your locksmith website that features a lock then you should give it an alt attribute of ‘locksmith services.’ This makes it easier for search engines to index your site and understand what the image is about.
Image optimization includes a few simple steps that you can follow:
• Name your file after its content or keyword
• Include a brief description of the image in the alt attribute- this is a great place to include more keywords related to locksmith services
• Add your primary keyword to the filename for maximum SEO benefit
8. Ensure that you’re using local search keywords
When it comes to SEO, one of the most important things your locksmith website needs is high-quality links from other authority pages on the web (or ‘backlinks’).
Getting links like this takes time and effort but it’s worth it in the end when you start seeing more traffic coming to your site.
One of the most important backlinks for locksmiths are local citations or local links- these help you when someone is searching for a locksmith in their area.
Getting links like this takes time and effort but it’s worth it in the end when you start seeing more traffic coming to your site
• Use your keywords when creating links to help boost your rankings
• Ensure that you get local links on business directories and informational sites about locksmiths
• Link back to your website from social media profiles if possible (Twitter, Facebook, etc.)
• Get links from high-quality sources that are relevant to the topic of your website (ex: don’t link to a site about fishing if you’re selling locksmith services)
9. Take advantage of video marketing
More and more consumers are turning to the web for quick information, so you mustn’t get left behind in your industry if you want customers to find your site when they need a locksmith.
One great way to do this is by including quality videos on your website- not only does this keep people on your site longer, but it also gives them more information about what you do and how you can help.
If this isn’t a service offered by your SEO company- consider hiring a freelance writer who understands how search engines work so they can produce content that you can publish on your site.
• Include an explainer video on your homepage to give people a quick overview of your business and what you do
• Create insightful videos about locksmith topics
• Include these videos on your website with relevant keywords in the video description
• Upload videos to YouTube and other sites so that more people will find them when they search online
10. Optimize your locksmith GMB to skyrocket your ranking
In addition to all of these other steps, if you want to see the greatest benefits from the work your SEO company is doing for your locksmith website then you need to optimize your GMB listings.
GMB listings are basically the place where consumers go when they search for locksmiths in their area or compare different services with each other.
• Make sure that your GMB listings are accurate, up to date, and contain high-quality photos of your business so people get the best impression when they search for you online
• Include links back to your website on your GMB page so more people can find it
• Use NAP (Name, Address, Phone) to ensure that your GMB listings are all linked back to the same website
• Use keywords when naming your listing so it shows up for locksmith searchers online
• Get reviews using email marketing software like Drip.FM or Feedback Genius so customers can post their opinions of you and give you great feedback
Overall, utilizing these 10 best SEO tips for locksmiths can help you get a competitive edge over your competitors online and grow your locksmith business. For more information, contact Optymizer today!
In conclusion, these are just 10 great tips to get you started on the right path with locksmith SEO.
There are many other valuable things to keep in mind when optimizing your website, but remember that some SEO companies will offer these valuable services for you.
If this article brief was helpful- consider sharing it on social media!
10 Best Tips for Locksmiths by optymizer is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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